
Merchize has quickly carved out a name for itself as a go-to platform for creators, brands, and online sellers looking to streamline their print-on-demand operations.
By combining product creation, global fulfillment, branding services, and storefront hosting under one roof, it promises an all-in-one solution for building a scalable ecommerce business.
But as the POD landscape continues to evolve, sellers have more options than ever.
In this guide, we’ll explore what Merchize does well, where it falls short, and which platforms might be a better fit for your goals, budget, and growth stage.

Merchize offers a complete print-on-demand solution that lets users create products, manage orders, and handle fulfillment all in one place.
It helps online sellers (creators, brands, and small businesses) launch and grow their own merch or product lines without dealing with inventory or shipping.
The platform started in 2019 with only 20 products. Today, it offers over 600 customizable products across categories, including men's and women's apparel, home and living items, kids’ clothing, and niche accessories like automotive decor and sports gear.
Merchize supports a wide range of print-on-demand techniques, including direct-to-garment (DTG), sublimation, embroidery, UV printing, and DTF (direct-to-film). This gives sellers flexibility in both product variety and print quality.
Orders are fulfilled through its global production network, with centers in the US, Vietnam, the UK, Europe, China, and Australia. The platform now handles up to 100,000 shipments per day, serving customers in over 180 countries.
It’s a good fit for:
While most POD platforms offer the basics (print, pack, and ship), Merchize goes further by giving you the tools to build a real brand and sell across multiple channels without the usual complexity.
It’s built for sellers who want more control, more customization, and a platform that grows with them. Here are some features that make it stand out:
One of the biggest advantages of Merchize is that it’s free to get started. There are no subscription fees or setup costs to access its fulfillment system. You can sign up, connect your store, and start designing products without spending a dime.
Merchize follows a pay-as-you-sell model, which means you only pay when a customer places an order and it’s fulfilled. There’s no need to pre-purchase inventory, pay for unused services, or commit to a monthly plan.
This makes Merchize especially appealing to new brands that are looking to test product ideas or launch a side hustle with minimal risk.
Even with the free plan, users have access to essential tools such as product design, order tracking, and marketplace integrations. As your business grows, you can upgrade to a storefront plan for advanced features, including built-in eCommerce hosting, branding options, and analytics.

Merchize isn’t just a print-on-demand provider; it’s a complete eCommerce operations platform built to manage everything from product creation to delivery in one place.
You can design products, list them on multiple sales channels, manage orders, and fulfill them, all through a single dashboard. There’s no need to jump between third-party apps, external mockup tools, or separate fulfillment systems.
The platform is built with simplicity and scalability in mind.
Whether you're just starting out or managing a high-volume store, Merchize gives you the infrastructure to run your business efficiently.
Its intuitive backend makes it easy to upload artwork, generate mockups, set up product variants, and push listings to stores like Shopify, Etsy, or your own hosted storefront.
Order management is also centralized, with real-time syncing across platforms. As orders come in, Merchize handles everything behind the scenes—from production to shipping—allowing you to stay focused on marketing and growth.

Build and launch your own personalized online storefront without any plugins or coding needed.
With built-in SSL security, SEO tools, and site analytics, your store is optimized for both performance and discoverability from the start.
You can easily customize product pages, create collections, manage variants, and offer a smooth checkout experience powered by Stripe and PayPal.
Merchize storefronts are designed specifically for print-on-demand, so they integrate seamlessly with the platform's fulfillment system, meaning your orders go straight into production without any extra setup or syncing required.
Paid plans start at $79/month and support up to 50,000 products per store, with access to advanced features such as upsells, abandoned cart recovery, and priority support.
For sellers who want full control over their brand and a centralized place to sell, Merchize’s storefront hosting is a reliable, POD-optimized solution.

The platform offers a massive catalog with over 600 customizable products, covering everything from everyday essentials to niche and seasonal items.
You’ll find a wide range of apparel for men, women, and kids, including hoodies, bleached shirts, jerseys, swimwear, and embroidered options.
Home and living products like mugs, doormats, pillows, ornaments, and blankets make it easy to tap into giftable and seasonal trends.
As well as niche items you don’t usually see on other POD platforms, like automotive accessories, sports gear, travel items, pet products, and TikTok Shop-ready merchandise.
Many of these products are available with 1-day production or custom packaging options, which helps brands offer faster shipping and better customer experiences.
With dedicated categories for holidays, events, and specific marketplaces like Walmart and TikTok Shop, Merchize makes it easy to launch products that really stand out.

Your packaging is the first thing your customer sees, so why make it forgettable?
Merchize lets you turn every order into a branded experience with custom neck labels, sleeve tags, hang tags, thank-you cards, stickers, and premium packaging options like printed zipper bags and fabric wraps.
Unlike many platforms that gatekeep these features behind high minimums, Merchize offers low MOQ branding services that are accessible even if you're just starting out.
Whether you're selling one item or scaling up, your brand elements can be stored and automatically applied to each order without any extra hassle.
Everything is produced with a focus on quality and consistency, so your unboxing experience feels as good as your product looks.
You can even tailor your branding by product type or promotion, giving you full control over how your brand shows up at every touchpoint.

Merchize operates a growing global fulfillment network designed to help sellers reach customers quickly and affordably, no matter where they are.
Located in Vietnam, Merchize's 70,000 sq. ft. production facility serves as its primary manufacturing hub, with fulfillment partner centers in the United States, the United Kingdom, Europe, China, and Australia.
This distributed network enables sellers to deliver products much faster, providing a competitive edge that's important when selling across platforms like Etsy, Amazon, Walmart, and TikTok Shop.
In addition, Merchize system offers real-time tracking, transparent fulfillment updates, and flexible shipping methods that support everything from small single-item drops to bulk shipments and FBA prep, giving sellers full visibility and control over every stage of the order process.

Built to support multichannel selling, Merchize offers direct integrations to some of the most popular eCommerce platforms and marketplaces.
Sellers can easily connect their Merchize account to platforms like Shopify, Etsy, WooCommerce, Amazon, eBay, and Google Shopping. These integrations allow for seamless syncing of product listings, inventory, and order data, saving time and reducing the need for manual updates.
Once connected, Merchize automatically pulls in orders from your storefront or marketplace, routes them through the fulfillment system, and updates tracking details once the item ships.
This makes it easier to manage multiple sales channels from a single central dashboard, helping sellers scale faster without juggling multiple systems.
For more advanced needs, Merchize also offers a robust API that enables users to create custom apps for managing products and shipping, as well as additional fulfillment services with Walmart and TikTok Shop (US).

Designing great product visuals doesn’t have to be complicated.
The built-in mockup generator lets you upload your artwork, apply it to any product, and instantly create professional-looking previews—no Photoshop or external tools needed.
It's perfect for sellers managing large catalogs or experimenting with new designs across different categories.
With just a few clicks, you can generate clean, high-quality images for your online store, Etsy listings, or social media ads.
This not only speeds up your workflow but also helps your products look polished and consistent from day one.

Selling on Amazon? Merchize has your back when it comes to FBA (Fulfillment by Amazon).
The platform offers built-in tools for CSV order import, automatic label generation, and case-packed delivery, making it easy to prep and ship bulk orders that meet Amazon’s strict requirements.
You can manage everything from production to packaging in one place, without needing a separate fulfillment partner.
For POD sellers tapping into Amazon’s massive customer base, this support makes scaling faster and far less stressful.
While Merchize has a lot going for it, it’s not a perfect fit for everyone.
Depending on your business goals, experience level, and product expectations, you may find that some areas fall short compared to other platforms.
Here’s where Merchize might leave you wanting more:
Compared to industry giants, Merchize is still flying under the radar.
While that doesn’t reflect on its capabilities, it can affect customer perception and trust as buyers may feel more confident ordering from stores with a more familiar reputation, like Printful or Spreadshirt, simply because they’ve seen those names before.
This doesn’t necessarily hurt conversions, but it’s something new sellers should be aware of.
Steep Learning Curve
Merchize offers a robust set of tools, but with power comes complexity.
The dashboard is packed with features like mockup generation, custom packaging options, marketplace integrations, and order tracking.
For experienced sellers, this level of control is a plus.
But if you’re just starting out, the setup process and interface can feel overwhelming, especially when compared to more beginner-friendly platforms like Fourthwall or Printify.
Expect a bit of a learning curve before you’re fully comfortable navigating the backend.
Even though Merchize offers its own storefront hosting, many users still depend on platforms like Etsy, Shopify, or WooCommerce to drive traffic and handle sales.
This means you're still managing multiple tools, accounts, and integrations to keep everything running smoothly.
Relying on third-party platforms also means playing by their rules. This can get messy when dealing with policy changes, fees, and potential account issues.
If you're looking for a fully self-contained system where everything (including marketing) happens in one place, Merchize might feel a bit fragmented.
With multiple fulfillment centers located across different countries, product quality and shipping experience can vary depending on where an order is produced and where it’s being sent.
While Merchize invests in high-standard equipment and technology, inconsistencies can still occur—especially with more complex or niche products.
This is a common trade-off in global POD operations, but it may require extra quality checks, more customer service communication, and potentially higher refund rates if expectations aren't met.
On the surface, Merchize appears competitively priced, especially for sellers fulfilling large volumes.
But once you factor in tiered fulfillment pricing, branded packaging costs, and store hosting fees, the actual cost per order can be harder to pin down.
For new sellers or those with low sales volume, this can make it difficult to forecast profits or set retail prices confidently.
Platforms with flat pricing models may offer more predictability, even if their base costs are slightly higher.
If your goal is to run a real print-on-demand business (not just a side hustle), Merchize absolutely earns its place among the top contenders in 2025.
It strikes a balance between affordability, scalability, and brand control, giving sellers the freedom to create, customize, and sell across multiple channels without outsourcing every piece of the process.
From its global fulfillment network and massive product catalog to its built-in storefront hosting and branding options, Merchize is designed to help serious sellers build a recognizable, professional brand.
That said, Merchize isn’t plug-and-play—it’s powerful, but it asks you to meet it halfway.
The interface takes some getting used to, pricing can be tricky to predict, and product consistency can vary depending on where it’s made.
Still, if you’re focused on long-term growth and want a platform that can handle the jump from small shop to international b
If Merchize isn't quite right for you, here are 10 of the best Merchize alternatives to consider this year:

Fourthwall is a brand-focused eCommerce platform designed to help anyone launch a professional-looking POD store and sell custom-designed merch online.
With its no-code storefront builder, you can quickly spin up a professional-looking merch site equipped with customizable layouts, built-in product design tools, video and audio hosting, a 3D mockup generator, and seamless integrations with platforms like YouTube, TikTok, and Twitch.
Fourthwall’s product catalog includes over 350 premium items, including eco-friendly apparel, lifestyle accessories, custom drinkware, home goods, and even gamer-focused merch. It even rotates products seasonally, so you can have the most current in-demand products available in your store.
And with multiple high-quality printing methods at your disposal (DTG, DTF, sublimation, screen printing, UV printing, and embroidery), your products will always look sharp and retail-ready.
But where Fourthwall really shines is in its monetization features. Beyond physical merch, you can sell digital products, run paid memberships, accept tips, and even gate exclusive content behind a paywall.
It’s a platform that has everything you need to turn your audience into a thriving, self-sustaining business—without ever leaving your own site.
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When it comes to reliability, polish, and global reach, Printful is the go-to print-on-demand platform for sellers who want their brand to look sharp and feel premium from day one.
With a catalog of 430+ customizable products, it covers everything from everyday streetwear to eco-conscious staples, accessories, home decor, and tech gear. All are manufactured with some of the highest quality standards in the industry.
Whether you're selling tees or tote bags, Printful delivers retail-ready results that hold up, both in-hand and on the shelf.
You also get access to a full arsenal of printing methods like DTG, DTF, sublimation, embroidery, and cut-and-sew, plus an expanding line of eco-friendly options for brands that care about sustainability as much as style.
But what really sets Printful apart is its branding flexibility. You can ship your products with custom neck labels, pack-ins, and white-label packaging, helping you deliver a high-end unboxing experience—even if you’re just starting out.
And thanks to seamless integrations with Shopify, Etsy, Amazon, WooCommerce, and TikTok Shop, you can plug Printful into your existing sales channels and start selling without reinventing your entire workflow.
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Built specifically for bulk, branded merchandise, Merchology takes the stress out of corporate gifting, team uniforms, and large-scale swag programs.
It’s trusted by over 65,000 businesses, including 93% of the Fortune 500, and partners with 300+ premium retail brands—think Nike, Patagonia, YETI, Moleskine, and Carhartt—to deliver merch that feels like gear people actually want to wear.
The platform isn’t just about slapping your logo on stuff. Every part of the Merchology experience is designed to feel polished and strategic, from its MerchBoxes (turnkey gift kits with themed packaging) to MerchStores (private, branded online stores where employees or customers can shop pre-approved items).
All decoration (like embroidery, screen printing, and engraving) is handled in-house for consistent quality, faster turnaround, and tighter control over production.
Need help with logistics? Merchology has your back.
Tools like the Group Order Dashboard simplify collecting sizes and shipping info across large teams, while Buy Now, Ship Later gives you storage flexibility and lets you spread out gifting throughout the year.
Add in perks like the MerchPerks rewards program and Zusa, their sustainable in-house apparel brand, and you’ve got a complete corporate merch ecosystem designed to make branded swag easier, greener, and more impactful.
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Gooten is a fulfillment-first print-on-demand platform built for businesses that care more about speed, scale, and automation than fancy design tools.
It quietly powers operations behind the scenes, using a global network of third-party manufacturers to route orders based on cost, location, and turnaround time.
With a catalog of over 150 products—from apparel and home goods to niche items like pet beds and yoga mats—Gooten gives sellers a reliable selection without inventory headaches.
It’s especially useful for agencies and high-volume sellers thanks to its robust backend tools like multi-store syncing, CSV uploads, and API access.
If you're running multiple stores and want a fulfillment partner that stays out of the way while still getting the job done, Gooten is a strong alternative to Merchize.
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VIM Loyalty Program (Volume Incentive Program)
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Sometimes, simple really is better, and that’s where Spreadshirt shines.
As one of the most beginner-friendly print-on-demand platforms on the market, it makes launching your first online shop feel more like uploading to Instagram than building a business.
You don’t need a domain, a credit card, or even a design background to get started. Just upload a PNG, choose your products, and you’re live in minutes.
Spreadshirt gives you two ways to sell: through its built-in Marketplace (which brings traffic to your designs) or through your own branded Spreadshop (where you get more pricing control).
With international fulfillment, support for multiple languages and currencies, and an eco-conscious product line, it’s a solid option for creators looking to test the waters without getting bogged down in tech or fees.
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If your brand wants to send swag that feels like an Apple unboxing experience (clean, premium, and totally on-brand), SwagUp delivers.
This platform takes corporate and event-based swag to the next level with fully customizable swag kits, premium branding, and end-to-end logistics, so you never have to touch a hoodie or shipping label again.
It’s designed for teams that want to send high-impact welcome boxes, client gifts, or branded gear without building an in-house fulfillment team.
Everything from design to warehousing to worldwide shipping is handled for you. Plus, their swag management dashboard centralizes your inventory and campaign tracking, making it stress-free.
What sets SwagUp apart is its focus on thoughtful presentation and automation at scale.
The platform shines for enterprises, agencies, and HR teams that value customization, control, and transparency all wrapped in sleek packaging and real-time analytics.
However, its pricing model and lack of on-demand flexibility make it less suited for smaller brands or solopreneurs.
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Looking for a way to make your designs completely pop? AOP+ might just be your creative secret weapon.
Unlike most print-on-demand platforms that print only on one side of a t-shirt or mug, AOP+ specializes in all-over printing, meaning your designs wrap around every inch of the product, from seams to sleeves.
With fulfillment handled in-house from the UK, it's an ideal solution for sellers focused on quality, branding, and standing out from the competition.
AOP+ takes care of everything (from printing and packing to global shipping) so you can focus on designing and growing your business.
It integrates seamlessly with platforms like Shopify and Etsy, making it easy to launch a fully automated store.
Whether you're selling custom apparel, home decor, or accessories, AOP+ offers a wide catalog of vibrant, high-quality products that help creators sell truly one-of-a-kind merch.
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With a sharp focus on white-label fulfillment, premium packaging, and made-to-order quality, Printed Mint is tailor-made for sellers who want every order to feel like a gift.
From custom mugs and tote bags to candles, makeup pouches, and seasonal home goods, every item ships with your branding front and center—not theirs.
While most POD platforms aim for scale, Printed Mint aims for experience. All orders are fulfilled in the U.S., packed in eco-friendly kraft mailers, and include optional touches like branded tissue paper and thank-you cards (for free).
It’s ideal for Etsy gift shops, Shopify lifestyle stores, or creators who want their merch to feel like a curated product line. Just don’t expect bargain-basement prices or hundreds of SKUs, as this is a platform built for quality, not quantity.
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Built by the creators of ShopBase, PrintBase is a fully integrated eCommerce ecosystem that helps you launch, scale, and automate your entire POD business.
From storefront creation and mobile optimization to upsell tools, global fulfillment, and even built-in customer service, PrintBase is designed to take as much off your plate as possible so you can focus purely on selling and scaling.
Where many platforms act as fulfillment partners, PrintBase goes several steps further by including a high-converting online store builder, a powerful marketing toolkit, mobile commerce features, and a 24/7 support team that handles order-related customer questions on your behalf.
Its product catalog is packed with trending items, from $4.49 mugs and $5.99 t-shirts to personalized metal signs, LED lamps, quilts, and all-over print apparel.
Whether you're selling to the U.S. or abroad, PrintBase makes cross-border commerce seamless with fast fulfillment, currency localization, and mobile-first design.
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GotPrint is a veteran in the print industry with over two decades of experience, specializing in fast, affordable, and professional-grade printing services for both businesses and creatives.
Unlike typical POD platforms that focus solely on online integrations and eCommerce storefronts, GotPrint takes a production-first approach—offering a vast catalog of printed products in-house and using state-of-the-art printing equipment across its U.S. facilities.
Whether you’re a reseller, small business owner, or creative agency looking to scale custom merchandise, GotPrint supports you with blind drop shipping, bulk fulfillment, and eco-friendly practices that keep both costs and emissions low.
Plus, with the GotPrint Broker Program, resellers can access even deeper discounts and exclusive tools to grow their margins.
Though it doesn’t come with flashy storefront builders or app integrations, GotPrint is ideal for print-on-demand sellers who already have a sales channel (like a Shopify store or agency clientele) and need a reliable back-end print partner.
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After comparing the top print-on-demand platforms, one thing is clear: Fourthwall stands out as the best choice for creators and brands looking to launch and grow a modern merch business online.
Unlike other platforms that feel cobbled together or overly complex, Fourthwall gives you everything you need to build a sleek storefront, sell high-quality merch, and monetize your audience all in one intuitive, beautifully designed platform.
From zero upfront costs and instant payouts to built-in tipping, digital product support, and powerful creator tools, Fourthwall is tailor-made for sellers who want to focus on building a brand, not wrestling with tech.
Plus, with global fulfillment, premium printing, and custom domains, it’s built to scale as your business grows.
So whether you're a content creator, artist, influencer, or entrepreneur, there’s never been a better time to turn your ideas into income.
Join Fourthwall today and start selling your custom merch your way.
The best Merchize alternatives right now include Fourthwall, Printful, Gooten, and PrintBase—each catering to different seller needs.
Fourthwall is ideal for creators focused on digital monetization and branding, while Printful and Gooten are strong choices for scalable fulfillment and broad product catalogs.
Printed Mint and Printful lead the pack in white-label branding, offering custom packaging, labels, inserts, and gift-ready presentation.
Merchize also offers strong branding tools with low minimums, but platforms like Fourthwall stand out by combining branding with built-in monetization features.
No, Merchize currently focuses exclusively on physical products and does not offer built-in tools for selling digital downloads or memberships.
For creators looking to monetize digital content or gated exclusives, Fourthwall is a better choice.
Yes, Merchize offers native integrations with Shopify, Etsy, WooCommerce, Amazon, and other major platforms.
These integrations allow for automatic syncing of orders, inventory, and tracking, making it easier to manage multiple storefronts from one dashboard.

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.
Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.
Fourthwall Pro subscribers receive a free custom domain upon upgrading.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.
Get inspired and browse all examples sites.
Fourthwall supports many free integrations, including:
There are no requirements to join Fourthwall! Sign up now.