Summer is in full swing, and that means it’s time to give your Fourthwall store a seasonal refresh.

Planning a product drop? Prepping for a big livestream? Or are you just looking to surprise your fans with something fresh and on-brand? The right merchandise can take it to the next level.

From chill loungewear to bold swim sets, we’ve rounded up ten must-have products that strike the perfect balance between comfort, style, and stream-worthy appeal. 

These are the pieces your fans will actually want to wear (and show off) all summer long.

Why Summer Merch Works So Well for Global Fans

If you're only thinking about summer in your own time zone, you're leaving money on the table. 

The reality is, summer is a rolling season that arrives at different times in various regions of the world. For example, when it’s July in the U.S. and Europe, creators are targeting fans in peak summer mode. 

However, as those markets cool down, countries in the Southern Hemisphere, such as Australia, New Zealand, and parts of South America, are just heating up.

That means your summer-themed products can stay relevant (and profitable) year-round if you keep them available for international shoppers. 

Here’s how to maximize your reach:

• Keep your shop stocked with warm-weather gear beyond August to cater to fans in regions with opposite seasons.
• Offer light layers and oversized styles (like unisex tees and hoodies) that are easy to wear in fluctuating temps.
• Push portable accessories like caps, backpacks, and keychains that aren’t season-specific but pair perfectly with summer collections.
• Use Fourthwall’s international shipping capabilities to fulfill global orders without extra hassle.

Remember, selling globally isn’t just a bonus—it’s a strategy. And with Fourthwall doing the heavy lifting on production and fulfillment, there’s no reason not to take your summer merch worldwide.

Top 10 New Products for the Summer

1. Under Armour® Backpack

Built for sun-soaked adventures and spontaneous getaways, this backpack is the ultimate summer sidekick.

Featuring water-resistant UA Storm fabric, ergonomic LEVELED™ straps, and sleek compartments for laptops, shoes, and water bottles, it's the one item that every creator's fanbase can utilize.

Great for hitting the gym, embarking on a summer road trip, or attending a music festival, this embroidered gear offers the perfect blend of durability and style without compromising comfort.

2. All-Over Print Recycled Bandeau Bikini Top

Ladies, say hello to your beachwear bestseller.

This recycled bandeau top is strapless, comfortable, and moisture-wicking, featuring UPF 50+ sun protection built in. 

Perfect for lounging poolside, rocking under a sheer top, or soaking up the sun at the beach, this piece is all about sustainable summer vibes.

3. Cotton Heritage Oversized Heavyweight T-Shirt

Want to drop a premium-feel tee with streetwear appeal?

This oversized, heavyweight option is crafted from breathable midweight cotton and features drop shoulders and a ribbed collar, creating a relaxed, high-end look.

It’s everything your fans want in a summer shirt and then some.

4. Next Level Women's Racerback Tank Top

Lightweight, breathable, and ultra-flattering, this racerback tank is a warm-weather go-to that your fans will keep purchasing.

Crafted from a soft cotton-poly blend, it’s perfect for everything from morning workouts and weekend hikes to laid-back park hangs and content shoots.

It’s the kind of activewear that brings both style and function to your shop: easy to wear, easy to layer, and built to move with your fans all summer long.

5. All-Over Print Women's Pajama Shorts

Designed for cool summer nights, these pajama shorts are cozy without compromising on style.

With silky-soft fabric, piping details, and adjustable drawstrings, they’re perfect for fans who want to stay cool while lounging or streaming from home.

They also make a great addition to a matching sleepwear set, giving your fans the option to mix, match, and lounge in style.

6. Bella+Canvas Unisex Oversized Garment-Dyed T-Shirt

If oversized streetwear is your lane, this tee is a no-brainer.

The heavy cotton fabric, relaxed fit, and garment-dyed finish give off that effortlessly cool, vintage-washed look that everyone’s chasing this summer.

Perfect for fans who love that broken-in feel with a premium twist.

7. All-Over Print Recycled V-Cut Bikini Bottom

This V-cut bikini bottom is made to turn heads, whether it’s part of a set or a bold solo statement.

Made from recycled materials and built for all-day wear, it’s the kind of piece your fans can flaunt during tropical getaways or holiday weekends at the lake.

With a flattering high-leg silhouette and soft, double-layered fabric, this bikini is designed for those looking for comfort and confidence.

8. Richardson Five-Panel Classic Rope Cap

This five-panel rope cap screams summer in the best way.

Lightweight, moisture-wicking, and featuring a retro rope detail, this accessory is the ultimate choice for festivals, pool parties, or casual weekend outings. 

And with design options for embroidery and printing, you can create a fully branded merchandise item that fans will wear long after the summer.

9. Champion Unisex Hoodie

We get it, a hoodie in summer? But trust us, this Champion classic is a fan favorite for a reason.

Between foggy mornings, breezy nights, and AC-blasted indoor streams, this soft and durable hoodie with Double Dry® tech is a staple that stretches way beyond cold weather.

It’s got that perfect mix of cozy and cool, thanks to its heavyweight fabric, two-ply hood, and timeless fit, making it a go-to layer for chill summer nights and laid-back streams.

10. Custom Plushie Keychain

The cutest keychain you'll ever sell.

Made from ultra-soft crystal velvet and designed entirely by you, these plushies are collectibles your fans can clip onto bags, display on shelves, or keep by their side.

They're personal, lovable, and a guaranteed crowd-pleaser. And because they’re fully custom, they double as a unique brand mascot your community will instantly recognize.

Please note: A minimum order of 300 units is required for manufacturing.

4 Tips to Make Your Summer Merch Pop

Designing summer merch isn’t just about putting your logo on a tank top; it’s about tapping into seasonal aesthetics that feel fresh, fun, and wearable. 

Here are some tried-and-true strategies to help your summer designs stand out:

Tip 1: Use Bright, Sun-Washed Colors or Pastel Gradients

Think warm oranges, turquoise blues, sandy beige, and neon pinks.

These hues scream summer and are photographed beautifully in both studio and outdoor settings.

Pastel gradients are also having a moment as they give your merch a dreamy, scroll-stopping vibe that looks great on all-over print items.

Tip 2: Lean into Tropical, Retro, or Playful Themes

Designs with palm trees, sunbursts, checkered patterns, wave illustrations, and 80s/90s beach nostalgia really resonate during the warmer months. 

All-over print options, such as swimwear, shorts, and tees, provide an excellent canvas for these creative elements.

Tip 3: Keep it Breathable and Clean

Minimalist designs work best when the heat is on.

Opt for lighter graphics, single-color artwork, or subtle embroidery that complements the item without overwhelming it. 

Fans are more likely to wear your merch often if it feels lightweight and versatile.

Tip 4: Preview and Test Before You Drop

Use Fourthwall’s 3D photo renderer to see exactly how your design will look on each product.

You can adjust the placement, tweak the sizing, and switch up the color combinations until it looks just right.

It’s an easy way to make your merch look like it came from a legit brand, because it did.

Create Bundles for Your Summer Drops

One of the smartest ways to boost sales and give your shop a professional edge is by bundling products into curated, themed drops. 

Bundles aren’t just about convenience; they tell a story, make the shopping experience feel more intentional, and encourage fans to grab more than one item at a time. 

Here are a few winning combos to help you turn your summer collection into something truly cohesive:

🏖️ Beach Day Essentials

Build a whole warm-weather vibe with the All-Over Print Recycled Bandeau Bikini Top, the matching V-Cut Bikini Bottom, the Richardson Five-Panel Rope Cap, and the Under Armour® Backpack. 

This bundle is perfect for fans heading out on vacation, hitting the beach, or simply wanting that Instagram-worthy summer look.

✨ Cozy Stream Night Kit

For fans who prefer staying in with chill vibes and a comfy fit, pair the All-Over Print Pajama Shorts with the ultra-soft Champion Unisex Hoodie. 

Consider adding a Custom Plushie Keychain for an extra personal touch that feels collectible and fun.

☀️ Summer Streetwear Starter Pack

Tap into Gen Z's love for oversized fits and vintage flair with the Bella+Canvas Oversized Garment-Dyed T-Shirt, the Cotton Heritage Heavyweight Tee, and the Rope Cap. 

This combo is perfect for creators with a streetwear audience who want their fans to look effortlessly cool all summer long.

💡Bonus Tip: Add custom product photography or lifestyle mockups of the full bundle in use. This makes it easier for fans to visualize how pieces work together and increases the value of buying multiple items in one go. 

Get Your Merch Store Looking Fresh This Summer

Ready to start selling merch your fans will love this summer?

With Fourthwall, you can design, sell, and ship custom apparel and accessories without managing inventory or dealing with complicated manufacturing.

Whether you're a content creator, streamer, or brand builder, Fourthwall gives you the tools to launch a custom shop on your terms.

No fees. No hassle—just great merchandise and even better margins.

Sign up today and get started!