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Feb 21, 2023
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7
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5 Memberships Strategies from Fourthwall Creators

From new ways to earn passive income to integrating commerce and content, here’s how these creators are offering memberships on their terms
5 memberships strategies

Table of Contents

Fourthwall lets you create the perfect membership strategy for your goals. Want to make extra income without extra work? Or looking to offer paid access to exclusive content? Maybe something in between feels right. Regardless of your approach, Fourthwall has the tools you need to make your vision a reality.

Here’s a look at how some of the leading creators are bringing together their shop, content, and community engagement into a single experience – fully customized and branded to them.

Merch clubs are the best clubs

Offering Memberships to your community doesn’t have to mean adding a ton of work to your plate. Already have a shop your supporters love? Give them more reasons to stock up on your products and reward them for their loyalty with a simple membership model.

Miss Megzie

Miss Megzie site

You’ll spot Miss Megzie’s “Goon Squad” from a mile away. Why? They’re kitted head to toe in her members-only swag. Megzie builds brand identity and loyalty with a membership offering that includes discounts, early access, and special Discord roles, so members can show off their support in more ways than one.

Sweet, simple, and digital

Have a digital product your community loves? Give them a simple option to unlock even more access, stay up to date on the latest, and show their appreciation for what you do. 

Patrick Stirling

Patrick Stirling site

Fourthwall Partner Patrick Stirling is one of the top selling digital product creators on Fourthwall. His loyal supporter base can’t get enough of his presets, templates, and plugins for DaVinci Resolve. With Memberships, he can offer them an accessible way to support his work while scoring free products and premium access to his Discord server – talk about a win-win!

Manuel Gardner Fernandes

Manuel Gardner Fernandes site

Manuel Gardner Fernandes is a musician and content creator with a thriving creative community. He offers digital products in the form of unlimited guitar tabs to members, adding value at an accessible price without stretching his bandwidth.

Exclusive content… and then some

Creators have long used tools like Patreon to diversify and grow their revenue streams while giving supporters access to premium content. Fourthwall Memberships offer all the benefits of Patreon, Kofi, and Fanhouse, plus the ability to bring together your homepage, shop, and members-only area into an all-in-one experience for supporters. Creators like TMG Studios, ICMAP, and ASMRxBABEE use Fourthwall’s powerful content tools to offer their members exclusive podcast and video content alongside members-only products and discounts.

TMG Studios

TMG Studios site

TMG Studios, home to top podcasts like Tiny Meat Gang and Trillionaire Mindset, uses Fourthwall to give members access to content-based perks like ad-free and bonus episodes, complete show archives, and private RSS feeds across their network. Thanks to our e-commerce integration, they’re also able to offer discounts and early access to their extensive product catalog. Engagement features like top comments, subscription streaks, and Discord access are the cherry on top of an S-tier membership experience. 

I Could Murder a Podcast (ICMAP)

ICMAP site

I Could Murder a Podcast (ICMAP) brings listeners into the action with bonus weekly episodes, behind-the-scenes clips, and the ability to vote and suggest new content for the show. Higher tier subscribers get access to a monthly live Q&A with the hosts, and birthday video messages add a personal touch. An exclusive members-only merch line (plus discounts for higher tier subscribers) brings this well-balanced offering together.

ASMRxBABEE

ASMRxBABEE site

ASMRxBABEE gives members bonus videos, behind-the-scenes posts, and monthly members-only livestreams. All Access subscribers get to know the creator beyond her typical ASMR content with a special monthly vlog. A 10% merch discount for all tiers gives members an extra incentive to support her shop.

Sticker clubs & community engagement

Your shop provides the perfect foundation for engaging community members. With Fourthwall Memberships, you have the tools you need to offer fun product-based rewards to your members and involve them in your creative process.

ShiftyThrifting

ShiftyThrifting site

Fourthwall Partner ShiftyThrifting, whose shop focuses around rare thrift shop finds, is an expert in self-fulfilled products. When it comes to Memberships, ShiftyThrifting gets creative by using a wide range of Fourthwall tools – lower tier members get to stay updated on new one-of-a-kind products, vote on what they’d like to see in the shop, and get access to monthly giveaways, while higher tier members unlock all of those perks (and more) plus a monthly subscription to an exclusive sticker club (powered by Fourthwall’s on-demand catalog).

Killem_Gillam

Killem_Gillam site

Sticker clubs are a great way to offer your members something special and tangible without breaking the bank. Killem_Gillam, also a Fourthwall Partner, offers Sticker Club access to all tiers, with discounts and free gifts sweetening the deal for higher tiers. Fun fact: Killem created the design icons for all of her tiers herself!

Show ‘em the VIP treatment

Supporters love to be recognized and rewarded for their contributions. Fourthwall Memberships make it easy to offer multiple levels of support, so there’s something for everyone. For those diehard fans, offering VIP rewards is easy through features like personalized videos, tier-specific products, Discord integration, and more.

Abdallah Smash

Abdallah Smash site

Abdallah Smash has four different tiers for supporters to choose from, starting at just $4.99/month. But for those willing to subscribe to the VIP Platinum Tier, he pulls out all the stops to make them feel extra special with custom perks like following on social media and exchanging friend codes for Nintendo Switch, plus exclusive Discord roles and monthly meetups. Abdallah also makes use of custom promotional offers for annual subscribers, incentivizing members at every level to commit for a full year of awesomeness.

SteveInSpawn

SteveinSpawn site

SteveInSpawn gives supporters tons of tiers to choose from when deciding how to subscribe. Members of tiers 1-3 get scalable benefits like Discord access, members-only products and discounts, and access to a weekly blog. When it comes to offering perks that require time and attention, such as VIP stream recognition and “thank you” shoutouts at the end of his videos, Steve strategically reserves these for subscribers of higher tiers to keep his bandwidth manageable. 

RoninGT

RoninGT site

Fourthwall Partner RoninGT combines one of Fourthwall’s most popular features, personalized thank you videos, with his membership offerings to make it easy to show love to subscribers with every purchase from his shop. Combined with VIP Discord access and members-only merch and discounts, these perks seamlessly bring together some of his supporters’ favorite things in one place.

Which of these membership strategies are your favorite? Do you plan to take a similar approach or try something totally different? Let us know on Twitter @FourthwallHQ or in Discord. We can’t wait to see what you create!

Already have access? Check out the Memberships Quick Start Guide to get started.

Design & sell custom products

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Build your brand. On your terms

Browse our product catalog

Choose from hundreds of premium products you can design and sell instantly
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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.