TikTok is a viral social media platform that has truly made its mark on the social media world. With millions of users worldwide, TikTok offers a unique opportunity for users to create and share all types of content. One popular way of using the app to gain followers and boost content is by using TikTok Live. 

TikTok requires creators to have a minimum of 1,000 followers to go live, which stops a lot of newer creators from using the feature. In this article, we’ll show you how to go live on TikTok, and give you some helpful tips for going live successfully. We’ll also include a potential remedy for going live if you haven’t reached 1,000 followers on the app. 

What is TikTok Live?

TikTok Live is a feature that allows users to live stream videos to their followers in real time. Live streaming is becoming increasingly popular as it engages followers, helps creators build more personal relationships with their fans, and grow their audience. 

Can You Make Money on TikTok Live?

Yes, you can make money on TikTok Live by leveraging features designed for creators to monetize their live broadcasts. TikTok’s dynamic platform provides various tools and opportunities for earning, but success depends on understanding how to use them effectively. Let’s break down the most popular ways to monetize your TikTok Live streams:

1. Earn Through Virtual Gifts

One of the most direct ways to earn money during a live stream is through virtual gifts. Here’s how it works:

• Viewers Purchase Coins: Fans buy coins using real money through the TikTok app.
• Gifts Sent During Live Streams: During a live broadcast, viewers can send virtual gifts to show appreciation for your content.
• Convert Gifts into Diamonds: These gifts are converted into diamonds, which creators can redeem for real money.
  • Exchange Rate: 2 coins = 1 diamond, and 200 diamonds = $1 USD.
  • Minimum Withdrawal: You must accumulate $100 worth of diamonds before cashing out via PayPal.

To qualify for the Live Gifts feature, your TikTok account must:

• Have at least 1,000 followers.
• Be at least 30 days old.
• Comply with TikTok’s community guidelines.

2. Host Sponsored Live Streams

Brands often partner with TikTok creators to promote their products during live videos. Sponsored live streams can include:

• Live Tutorials: Demonstrate how to use a product.
• Live Shopping Events: Showcase and sell products in real-time.
• Q&A Sessions: Engage with a brand representative to discuss topics relevant to your audience.

Creators can charge based on their follower count and engagement metrics, with rates typically ranging from $25 for smaller influencers to $250+ for creators with larger audiences.

3. Promote Affiliate Products

Affiliate marketing allows you to earn commissions by promoting products during your TikTok Live sessions. Here’s how:

• Add affiliate links to your TikTok profile or mention them during your live video.
• Focus on products you’ve used and can genuinely recommend.
• Encourage viewers to tap the link for exclusive deals or further details.

4. Sell Your Merchandise

Selling branded merchandise during a live stream is another lucrative way to make money. You can:

• Showcase custom items like shirts, hats, or stickers while live streaming.
• Use print-on-demand services to manage inventory and shipping.
• Encourage viewers to visit your TikTok profile or tap a link to purchase.

5. Offer Exclusive Subscriptions

TikTok’s subscription feature allows creators to monetize through exclusive perks, including:

• Subscriber-only live streams.
• Special badges, stickers, and emotes.
• Prices range from $2.99 to $99.99 per month, giving creators flexibility in pricing.

6. Drive Traffic to Other Platforms

Use TikTok Live to engage with viewers and direct them to:

• Your personal website.
• Other social media platforms.
• A subscription-based platform like Patreon or Uscreen for additional revenue streams.

How to go Live on TikTok: Requirements & 3 steps

To go live on TikTok, you must meet specific requirements and restrictions: 

•  You must have at least 1,000 followers to unlock TikTok Live.
  
  
• You must be at least 16 years old to broadcast on TikTok Live.
  
  
• You must be at least 18 years old to send and receive gifts during a TikTok Live.

Here are the steps to go live on TikTok if you meet the 1,000 follower minimum:

1. Tap the ‘Create’ icon on the app: 

This is the first step to go live on TikTok, where you need to tap the "Create" icon, which appears as a plus sign, on the bottom middle of your app screen.

2. Scroll through the options under the red record button until you find LIVE and tap it: 

After tapping on the "Create" icon, you need to scroll through the various types of TikTok videos available until you find the option that says "LIVE."

3. Tap the Go LIVE button: 

Once you've selected the "LIVE" option, tap on the "Go LIVE" button, which appears in pink, to start your TikTok Live session.

It’s that simple! Now, let's move on to how to go live on TikTok without having 1,000 followers.

How to go Live on TikTok without having 1,000 followers

This may not work for everyone, but it’s a known way to go live without meeting the follower requirement. If you're a content creator that doesn't 1,000 followers yet, follow these steps:

1. Go to your profile and select the Menu

Open the TikTok app and navigate to your profile by tapping the "Profile" icon. From there, select the three lines in the upper right hand corner of your screen.

2. Go to settings and privacy 

After accessing the menu, find "Settings and Privacy" and select it.

3. Report a problem

Once you've accessed "Settings and Privacy", scroll down further until you find the option that says "Report a problem". Select this option.

4. Select "I can't start a Live" 

After selecting the "Report a problem" option, you will have a list of issues. Select the one that says "I can't start a Live" to report your issue to TikTok. By reporting this problem, TikTok could possibly enable the live feature on your profile, even if you have less than 1,000 followers.

If they enable the live feature on your TikTok account, you can start broadcasting live videos to your followers even if you have less than 1,000 followers.

7 Best practices for going Live on TikTok

So, you finally know how to go live on TikTok, here are some best practices for having a successful livestream:

1. Go with a plan

 Before going live, plan what you'll do and set a goal for the live stream.

2. Go Live at the right time

Schedule your live at the best time for your audience to ensure maximum engagement and reach. It helps to be in a place with a strong internet connection and minimal background distractions as well. 

3. Post a video just before going live

Post a video in the app to alert your followers and remind them of your upcoming live session.

4. Keep your Livestream exciting and engaging

Encourage comments and engagement from your audience by responding to them in real time. Think of yourself as the moderator for the discussion within your live stream. 

5. Consider the length of your Live

Plan your live session according to the topic you cover, but don’t make it too long to avoid losing your audience's attention.

6. Collaborate with friends

Engage with other creators to attract their followers and expand your reach.

7. Include a call-to-action (CTA) at the end of your Live

Encourage your viewers to follow your TikTok profile or visit your website to keep up-to-date with your content.

5 Topic ideas for your next TikTok Live

Here are some topic ideas for your next TikTok Live:

1. Live Q&A

Answer questions from your followers on a topic you specialize in.

2. Tutorials or how-to guides

Teach your viewers how to do something through a step-by-step guide.

3. Collaboration with other TikTok users

Join forces with other creators for a fun and exciting live collaboration.

4. Behind-the-scenes tour

Give your viewers an exclusive behind-the-scenes look at your work or process.

5. Product launches and demonstrations

Share your newly launched products with your followers and demonstrate how they should use them for optimum results. The live session is a great way to connect with your audience and educate them about your products.

Alternative Ways to Connect to TikTok Live

There are multiple ways to go live on TikTok, whether you’re using a tablet, PC, or hosting a joint live session. Here’s how:

Tablet

Going live on TikTok from a tablet is similar to using a smartphone:

• Open the TikTok app on your tablet and log in.
• Tap the Create icon (+) at the bottom of the screen.
• Tap the Live icon and allow the app to access your microphone and camera.
• Add a title and adjust your settings.
• Tap Start Live to begin your broadcast.

This method ensures a larger screen for easier interaction with your viewers during the live stream.

PC

If your smartphone isn’t available, you can still go live using a PC. Follow these steps:

• Download TikTok Live Studio from the official TikTok website or Windows Store.
• Log in with your TikTok account credentials.
• Open the TikTok app and navigate to the Live tab.
• Set up your live stream by adding a title, description, and relevant tags.
• Select the Cast PC option below the Go Live button.
• Retrieve your stream key and server URL from TikTok Live Studio.
• Paste these into your live streaming software and start your live broadcast.

This setup is ideal for creators who want to use professional streaming tools or add advanced overlays to their live videos.

With Someone (Joint Live)

TikTok’s joint live feature allows you to host a live broadcast with another creator:

Inviting Guests to Your Live:

• During your live stream, tap the Multi-Guest option.
• Select Invite and choose a creator from your list of friends or followers.

Accepting an Invite to Join a Live:

• If invited, you’ll receive a notification to join.
• Tap Video Join or Audio Join depending on your preference.
• Adjust your video and audio settings, then tap Go Live to join the session.

Requesting to Join a Live:

• Find the live broadcast you wish to join and open it.
• Tap the button with two smiling faces in the comments section.
• Wait for the host to approve your request. Once accepted, your screen will split, and you’ll appear in the live stream.

Hosting joint live sessions is an excellent way to engage followers, collaborate with fellow creators, and expand your audience.

Monetize your content with Fourthwall!

Now that you know how to go live on TikTok and some best practices for a successful live session, keep growing your audience and building your community. 

Platforms like Fourthwall make it easy to monetize your content through memberships, merchandise, and donations, so you can earn while doing something you’re passionate about. Once you’ve built a strong community, whether on TikTok Live or any other platform, you should consider continuing to find ways to monetize. Get started on Fourthwall today to continue your monetization journey.

Frequently Asked Questions

How to Go Live on TikTok with Less Than 1,000 Followers?

Currently, TikTok requires at least 1,000 followers to unlock the live stream feature on the TikTok app. However, some users report being able to access live video by reaching out to TikTok’s support team or participating in special creator programs. Ensure your account complies with TikTok’s guidelines to maximize your chances of accessing this feature.

Can You Stream Gameplay on TikTok?

Yes, you can stream gameplay on TikTok by using TikTok Live Studio or third-party streaming software. Connect your PC or console to the software, retrieve your TikTok stream key, and broadcast your gameplay in real time. Engaging commentary and interactive elements can help attract viewers.

What Are the Rules for TikTok Live?

TikTok Live has specific rules to ensure a safe environment for viewers and content creators. You must be 18 years old to receive virtual gifts and 16 years old to go live. Follow community guidelines, avoid inappropriate content, and ensure your live title and interactions align with TikTok’s standards to maintain access.

How Many Views Do You Need to Go Live on TikTok?

TikTok does not require a specific number of views to go live but mandates that accounts have at least 1,000 followers and comply with community guidelines. Consistent content creation and audience engagement are key to meeting these requirements.