For the first time ever, you can now design premium knitted products that can be made to order. There are no upfront costs or risks. The best part? The knitting is 100% customizable, so you can truly create something unique for yourself or your customers. From the infamous ugly sweaters to classic vests and cardigans, there are hundreds of different knitwear options that you can design and sell instantly.
In this article, we'll review how to manufacture custom knit sweaters, knit cardigans, and knit vests. We'll also explain the design process and how to promote these unique products for your fans. Whether you're a creator looking to expand your merchandise or a fashion enthusiast wanting to venture into the business, custom knit sweaters offer a world of possibilities.
Until recently, one of the biggest challenges with making custom knit garments is finding a quality manufacturing partner. Historically, you could try to find your own manufacturing on platforms like Alibaba, but you’ll have to pre-pay for large quantities of inventory and take on all the production risk.
The future of knitwear is Fourthwall's cutting-edge jacquard knitting technology. It's your ticket to premium, on-demand knit sweaters without any upfront costs and no minimum order quantities (MOQs). This means you can design and sell with freedom. Thanks to Fourthwall's partnership with Knitwise, you'll enjoy unmatched quality in needle work and stitching for your community.
On-demand production ensures that each piece is made to order, eliminating waste from unsold inventory. Not only is selling on-demand easier to manage, but it's also a more sustainable option. Each product is made to order, so there's no waste from unsold inventory.
This makes it the perfect option for your knitwear line. This isn't just a trend; it's the future of knitwear commerce.
After you've decided on your manufacturing partner, the next key step is to decide on your sweater design. You can create a design from scratch or start from many beautiful knitting patterns and templates that Fourthwall provides to you as you're fashioning your knitwear brand:
If you have your own vision, you can work with a designer to sketch and upload any your own sweater designs or patterns! If you've never designed custom knit products before, keep these constraints in mind for your patterns:
In total, you can pick from 36 Pantone color swatches for your yarn:
If you’re uploading a custom design, here are our recommendations to get an amazing result:
Before launching, we recommend ordering a sample for two reasons: to promote your product and to ensure you're getting a product that you're proud of. Fourthwall's platform makes it easy to order samples. Once you place an order, here's how the manufacturing process works:
Here’s an example of a promotional sample knit sweater:
Once you're satisfied with the samples, it's time to sell. With Fourthwall, you can sell your custom knit sweaters on demand.
Selling your products is as simple as marking them as public in your Fourthwall dashboard and then promoting to your audience. When a fan places an order, the manufacturer is ready to produce each on their industrial sewing machines in 7-10 days. Fans then have the option to choose from two shipping methods:
Seasonality plays a significant role in sales. While ugly sweaters are usually only popular during the holiday season, many other products like knit cardigans, vests, and beanies are popular year around! That's why it's important to keep the season in mind when deciding on your marketing campaign. Regardless of the products that you're selling, here are the promotional technique that work best:
You can further boost sales by using features like Twitch Gifting or following many other e-commerce best practices.
You’re in good hands if you choose Fourthwall to make and sell your custom knitwear. We make it easy and take care of the complicated parts for you:
From the design phase to the customer's doorstep, Fourthwall makes the entire process seamless. Our on-demand service allows you to focus on what you do best—being creative—while we handle the logistics.
Creating and selling your own custom knitwear can be a fun and rewarding experience. Plus it’s a great way to make extra money! By following the steps outlined in this guide, you can design a unique and marketable product, work with a factory to bring your design to life, and set up a business to sell your knit to your fans.
And with the help of Fourthwall, you can easily find the best manufacturing partner from the Fourthwall product catalog to help you make it happen.