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Nov 16, 2021
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4
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How to Prep for a Launch

How to Prep for a Launch
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Pulling off a successful shop launch can be just the boost you need to take your creative passion and turn it into a sustainable business. And although we’ve made the process of putting your merch out into the world as easy as possible, in order to be successful, you’ll want to plan your launch carefully from the moment you decide this is something you want to do.

What You Should Do — Before Doing Anything

Let’s get something out of the way: Putting together a cohesive plan for launching your shop shouldn’t require an MBA. That said, there are a few key steps you’ll want to take early on if you really want to kill it. And it starts with understanding your own talents and abilities.  What are you passionate about creating? What are the kinds of products you’ll want to make synonymous with your brand? What’s the unique spin that you’ll put on your merch? WHAT you are selling is as important, if not more important, than the fact that you’re opening a shop in the first place. Answers to questions like those will ensure your launch stands out and offers your fans something they can’t get anywhere else.

Keep Your Launch Organized

Check, check, check again — your site, that is. When getting ready for your launch, make sure there aren’t any issues that might prevent your fans from getting that plushie they’ve been eying like a dead link, for example.

Also, make sure you are keeping track of what you have and in what quantity. Something going quick? You’ll want to make sure you’re on top of your inventory (particularly if you’ve opted for a limited edition style drop) so you can let your fans know if something’s running low, or if a product is sold out, you can redirect them to something else.

Promote, Promote, Promote

This is THE most important step — so crucial, in fact, that we’ve got an entirely separate post on the best tips and tricks to promote your launch (and drops) on social media. But for now, here’s what’s important to know: First, promotions and sales come in waves — no waves, no sales. You, as the creator, are responsible for creating those waves. And the more you promote, the more waves you generate, the more you’re going to increase your sales. That means, if you don’t use your social media channels to let your fans know when your launch is coming or what products you’re offering, or if you don’t pay attention to finer details like post cadence, image sizing or linking correctly — your store is likely going to be going nowhere. Fast.

You have a platform — use it.

Don’t Forget The Fans

And speaking of fans: When you’re thinking about what products to host in your store at launch, ask yourself, “what would my fans want?” And then, you know, actually ask them what they want.  No, seriously — consider getting your supporters in early and often, like setting up polls to find out what kinds of products or designs they’d be into, or by getting their opinions on items you’ve already created. That way you can cut down on the chance that your drop won’t be received as well as you hoped.

More Tips and Tricks For Prepping for Launch

  • Lean on your fellow creators. If you have a network of creators you know personally, consider sending them some samples with a note about your launch with the hopes they’ll love what they get and want to share with their followers. Boldness can go a long way!
  • Don’t forget to say “thank you.” With the Fourthwall app’s Thank You tool, you can send fans personalized and shareable messages when they make a purchase. And that’s a great way to earn some free impressions when they post your thank you on their social channels.
Also when placing an order I can see your little messages pop up on my phone!! You guys are so sweet ❤️ (I will try to send back as many thank yous as I can once I am less tired!!) pic.twitter.com/eQyIrn9j7X

— Niki (@Nihaachu) March 26, 2021

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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.