Creating an amazing YouTube video might start with coming up with a great content idea and filming great footage for it - but what really gets your YouTube channel noticed are the polished, engaging final video productions that get viewers tuned in and keeps them watching!
Video editing plays a huge role in shaping your brand and image on YouTube, where it helps convey your creative ideas. You can always edit your YouTube videos using DIY methods; but using a professional YouTube video editing service gives you even more time to concept and create your video ideas, as an editing service simplifies the editing process, elevates your content, increases viewer engagement, and gives you back the hours that you’d spend editing on your own.
Let’s walk through some of the top YouTube video editing services to check out their features, so you can make an informed decision between DIY and professional options for your YouTube video editing needs.
YouTube video editing services provide editing support for creators, by taking your raw footage and transforming in into high-quality videos with YouTube in mind. This is done using editing techniques like trimming clips, adding cuts and transitions, enhancing audio, color correction, and more.
YouTube video editing services range from freelancer-based platforms, where editors work on individual projects; to full service agencies that handle everything from video production to post-editing tasks. Many of these pro companies cater to YouTubers by understanding the platform’s needs, trends, and pacing - for instance creating visual cuts and captions that keep viewers engaged to max your reach and audience retention.
Outsourcing your YouTube video editing offers several advantages. First, and most obviously, it saves time, allowing creators to focus on brainstorming ideas, filming content, and connecting with their audience rather than handling the technical side of things.
Most video editing services also have access to professional-grade tools and experienced editors who can make your video productions look pro by using techniques like color correction, smooth edits and transitions, and balanced audio mixing.
Additionally, specialized video editing features like animations, subtitles, and engaging intros and outros help create a polished and cohesive look, which appeals to viewers and makes the creator and their brand stand out. Ultimately, outsourcing video editing allows YouTubers to produce high quality content for their audiences with less hands-on work.
You’ll choose your video editing service based on your needs as the content creator, and what features the video editing provider has to offer. Here are three of the basic video editing categories you’ll find online:
Some video editing services focus exclusively on YouTube as their specialty, while others support video editing for additional platforms and other formats. An agency-based service may offer multi-platform editing packages, adjusting your video edits to suit different video platforms (YouTube plus Vimeo, Instagram, etc.) at additional cost; while freelance-based services on platforms like Upwork and Fiverr tend to provide more affordable, single outlet options.
When selecting a video editing service, you’ll want to consider how complex of an edit you’re looking for, and which features your YouTube videos will require. Additional perks from your editing service, like fast turnaround, great ongoing communication, and post-revision options add value to the editing process. Here are some features to consider when looking for the best video editing service for you:
Fiverr offers a broad range of freelance editors skilled in everything from basic edits to advanced animations. The sheer amount of editors to choose from on the Fiverr platform means plenty of flexibility and options for any budget, with editors available for short and long-term projects.
Pricing: Rates do start as low as $5-$20 on Fiverr, but can vary significantly based on editor experience and project complexity. Considering the editing work that’s put into editing even a very short video, you’ll probably want to offer a bit higher payment, especially if you like their work and want to build a professional relationship with the editor.
Pros and Cons: Pros include a wide range of prices and editor expertise, but basically anyone can list their skills on Fiverr, which means that quality can vary; so it’s crucial to review video editors’ portfolios and be clear about what you require for the editing of your video.
Upwork connects creators with freelance video editors from around the world, offering a wide range of skills and pricing. On Upwork, you can browse video editors based on the number of jobs completed and their hourly hire rate; you can also see how many jobs they’ve completed and their work/project history.
Pricing: Hourly rates vary based on the editor’s experience and start around $20-40 per hour; this could be a solid rate if you have short, easy to edit videos, but those fees could add up quickly if you have longer vids or more complex editing requirements.
Pros and Cons: There’s a long list of video editors to choose from on Upwork, and that section of the site has a customer rating of 4.8 out of 5 based on over 40,000 client reviews, so there’s definitely talent for hire; but you’ll still need to vet freelancers carefully, as they all work independently.
With over 80 million YouTube views to date, Increditors are known for their expertise in editing for YouTube, with experience in color grading, music videos, brand videos, sound design, explainer videos, and even VFX. You can even get a dedicated video manager and a dedicated video editor assigned to your channel so they can adapt your style and help you improve it.
Pricing: Increditors offers an impressive range of pricing options, from $250 for a single project (including 3 revisions) to quarterly rates starting at $1250 for 10 video projects over 3 months, to much bigger packages for more prolific content creators.
Pros and Cons: Comprehensive service with impressive background, and a long list of additional features that are specially tailored to YouTube and to content creators - but may be too costly for those working with smaller budgets.
VidChops specializes in subscription-based editing services, which can be ideal for creators needing regular editing support for multiple videos each month. VidChops offers several revisions per video, your own dedicated video editor, access to their library of stock audio and video footage, and 1-2 days turnaround (via their monthly subscription model.)
Pricing: Starts at $495 monthly for 4 videos per month, $995 monthly for 8-10 videos per month.
Pros and Cons: High quality editing and fast delivery are definitely advantages, but VidChops is an expensive option, so would best suit creators who already have an established YouTube account, content posting schedule, and revenue to spare.
BeCreatives also assigns you a dedicated video editor who will get to know your brand, so you can improve your engagement on your YouTube channel. The turnaround from BeCreatives is 2-3 business days, with unlimited revisions and access to what they call their “staggering” stock footage, animations, and music library to use in your videos.
Pricing: All of those assets aren’t cheap; BeCreatives charges $809 per month for unlimited video orders and revisions, plus up to 40 short form videos (up to 90 seconds each) for your YouTube shorts each month.
Pros and Cons: BeCreatives does offer lots of extras, a dedicated staff, and quick turnarounds, but those fees could definitely be overkill for creators who don’t post frequently.
While a professional YouTube video editing service can definitely help elevate your video and brand - and provide high quality, greater consistency, and time savings - you might be a content creator on a tight budget, or you're editing such basic videos that you don’t feel the need to pay for professional services. In those cases, DIY editing could be a practical option for you.
Tools like iMovie, Adobe Premiere Rush, and DaVinci Resolve get you access to huge rosters of editing tools and program capabilities for your content at minimal or no cost, although you will have to invest some of your time to learn how to use these editing programs. Other video editing options on the high end include subscribing to Adobe Creative Cloud for Adobe Premiere and AfterEffects; and on the low end, CapCut, which is a surprisingly robust and enjoyable video editor for $7.99 per month.
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