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Oct 4, 2023
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4
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From Memes to Merch: How Snazzy Seagull Boosted Her Sales with Fourthwall

From Memes to Merch: How Snazzy Seagull Boosted Her Sales by Going from Redbubble to Fourthwall
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Snazzy Seagull generated more sales in one weekend than she ever did in a month. How? She created a personalized online shop using Fourthwall and promoted it to her loyal audience. 

Snazzy Seagull is a creator specializing in the design of uniquely humorous t-shirts. Incorporating inspiration from a mix of internet memes, "dad jokes," and various elements of internet culture, Snazzy Seagull has successfully built an incredible following across socials because of her funny videos that advertise her shirts. This has led her to become a featured RedBubble Artist.

As her social media following continues to grow, she began looking for ways to get better margins on her merchandise and more brand ownership separate from Redbubble. Through strategic use of social media platforms such as TikTok and Instagram Reels, Snazzy Seagull has achieved a remarkable level of engagement and commercial success.

Recently, she started promoting products on her Fourthwall shop, which led to a record sales weekend with this TikTok:

@snazzyseagulldesign Link in bio! And yes this shirt will be going to the renaissance fair with me (and dnd sessions, i’m a nerd) #redbubble #redbubbleartist #tshirtbusiness #medievaltiktok #sirloinsteak ♬ original sound - Afro Spectrum


Fourthwall’s Q&A with Snazzy Seagull

Snazzy Seagull recently started using Fourthwall to sell her products, while continuing to run her Redbubble. We had the pleasure of chatting with her to hear a little bit more about her success.

How did you come up with your designs?

I take lots of inspiration from internet culture, memes, and "dad jokes." I have a habit of writing down any and every idea I see or come up with, even if it's not my favorite. I find that writing down ideas on a regular basis has helped "train my brain" to see the puns or memeable situations in everyday life. I also love to browse the internet for ideas-- I'll save anything from an awkward 80s photoshoot to a weird-looking cat meme as inspiration.

How did you decide to use Fourthwall?

I decided to join Fourthwall since I wanted to expand and gain more control over my online shop. Being able to control pricing, sales, and profit margins was a big step forward for both myself and my business. Additionally, Fourthwall appealed to me because I was able to build my website and seamlessly integrate my merchandise without monthly subscriptions or third-party apps.

How do you promote so well?

My main strategy is daily posts on TikTok and Instagram Reels. While not every video will be a big hit, it keeps my audience engaged while I work on my next product. I aim to make my videos simple, yet fun and entertaining--not just an advertisement. The combination of appealing content and an engaged audience is incredibly powerful- one video with 10 Million views generated more sales in one weekend than I had ever received in a month!

What are your future plans for promotion?

I plan to continue my frequent posts on social media- especially on TikTok. While views may fluctuate with time, I've learned that dedication to frequent posting and quality content definitely pays off! Additionally, I plan to continue hosting sales and giveaways, and try out new topics and forms of promotional content.

Advice for creators

1. On social media, be a content creator first, and a business second. People are on social platforms to be entertained by people like them! Be authentic, infuse your content with your personality, and have fun! I find that good promotional content for social media can still stand on its own, even if the item in the video isn't for sale.

2. Take risks! My designs first gained popularity before I even opened an online shop - I just posted a video making a design because I thought it was funny, and suddenly, people wanted to buy it! It never hurts to do something a little different- oftentimes it's exactly what somebody is looking for. 

Start Your Own Monetization Journey

Snazzy Seagull is using both Redbubble and Fourthwall to get the best of both worlds. Redbubble’s marketplace format makes it a good choice for catching the eye of new customers who might just be scrolling through or searching for specific products. It's an easy way to get your stuff out there. But this comes at the cost of your margins. Many products on Redbubble cost $10 more than an equivalent product on another platform like Fourthwall. 

When it comes to Fourthwall, that's where you can really connect with your loyal supporters and have a lot more control over your shop—from setting your own prices to running sales. Fourthwall is also a great option for offering higher quality products and better profit margins. 

The good news? You don't have to choose—you can use both platforms to reach different kinds of customers and grow your business. Plus, both platforms handle the hard parts of business - manufacturing, fulfillment, customer service, and taxes. Just like Snazzy Seagull, you can mix and match to find what works best for you. Sign up for Fourthwall today to start your successful business as a creator.

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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.