Jesse Riedel, also known as Jesser, is a rising star in the world of sports entertainment. In November 2022, he hit 8 million subscribers on YouTube and is already on pace to surpass 10 million subscribers. His channel was in the top 20 fastest growing channels in October, passing all the major sports leagues' viewership on YouTube.

Aside from his YouTube fame, Jesse also launched a successful apparel brand, Bucketsquad. Bucketsquad often sells out in hours and is quickly becoming a favorite of both NCAA and pro basketball players. In this article, we'll take a closer look at how Jesse Riedel and Bucketsquad are changing the game of sports entertainment.

Who is Jesser:

Jesser is a YouTuber and Twitch streamer who rose to fame creating content about basketball video games, primarily focusing on NBA 2K. He now partners with the National Basketball Association (NBA) to show amazing behind-the-scenes access to fans. Although creators sometimes seem like an overnight success, Jesser has been posting videos on his primary channel for over 9 years. 

Jesser is part of 2HYPE, a group of YouTubers and Twitch streamers, including his brother James Riedel, Kristopher London, and CashNasty, who make basketball content. In 2020, 100Thieves signed 2HYPE, expanding the very definition of basketball content and making it more engaging to audiences beyond the traditional sports fans.

As of today, Jesser’s net worth is estimated to be around $4-5 million. His success reflects not only his content's popularity but also his entrepreneurial acumen in leveraging digital platforms for entertainment and engagement.

Jesser's Content:

Jesser's content ranges from playing and reviewing basketball video games, to creating challenges and special pick-up games. He also shares behind-the-scenes access to the NBA. He has a unique way of making basketball content engaging and entertaining to a wide range of audience. His video from 8 months ago "Going to 5 NBA Games in 50 hours" has more than 10 million views. 

The NBA’s own YouTube channel hasn’t had a video that successful in the past year. Even more, consider how YouTube viewership compares to a normal NBA game:

• Regular season NBA viewership last year: 1.6m/game 
• Jesser viewership in the last year: 2.3m/video

His wide reach has helped grow the game. This helped lead to a partnership with the NBA to give behind-the-scenes access to fans. Jesse's content is not only entertaining but also informative. He often shares tips, tricks and insights about the game. This has helped to expand the very definition of basketball content, making it more engaging to audiences beyond the traditional sports fans.

Bucketsquad Success 

In addition to his YouTube fame, Jesse Riedel is also the co-founder of Bucketsquad, a successful apparel brand. The brand is run by Jesse and his COO. Jesse and his team have created a unique blend of style and functionality in their apparel, which has been a hit among basketball players and fans alike. 

Bucketsquad not only offers high-quality clothing but also a unique shopping experience. Their website is easy to navigate and they have a wide range of products, from shorts to t-shirts and hoodies. The brand also frequently collaborates with other YouTubers, Twitch streamers, and influencers, which helps to promote the brand and expand their reach. The result is a hit brand, which often sells out in a matter of hours. 

If you're a creator looking to launch your own brand like Bucketsquad, platforms like Fourthwall can help you turn your passion into a successful business. Fourthwall offers a wide range of resources and tools for creators to launch and grow their own apparel brand. From design templates to production and fulfillment, Fourthwall makes it easy for creators to get started and grow their brand.

Jesse Riedel's success on YouTube and with Bucketsquad is just one example of how the world of sports entertainment is evolving. He is definitely one to watch in the coming years. Make sure to check out Jesse Riedel's YouTube channel and follow Bucketsquad on social media for more exciting updates.*Original Post On LinkedIn*