Jimmy Donaldson said that even at 13 he had a “laser-like focus” to become the best YouTuber. He said he feels like it was “programmed in him.”
He is now the most subscribed individual on the platform, and the momentum is not slowing.
The entire creator industry pays attention to what he and Reed Duchscher have built for a reason. Everything that has gotten him to this point is clearly intentional. And while the launches of Feastables and MrBeast Burger are shaping the way people look at the business of creators, Jimmy’s obsession with building and growing the YouTube channel is what has set him apart.
He has used content formats that are relatable to everyone:
And of course, this is just his main channel. Including translated channels, he has over 30 now, so realistically he has been the most subscribed YouTuber for a while. Yesterday just made it official.
Congrats to Jimmy and onward to his next goal - 1 billion.