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Nov 19, 2021
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3
min read

We’re on a Mission to Make Creators’ Lives Easier

Fourthwall raises $17M to build the all-in-one business platform for creators; announces Phil Defranco has joined as Chief Creator Officer.
17m defranco announcement

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Fourthwall’s mission is simple. We’re here to make the business side of being a creator easy. We do this by making it easier for creators to make money from their content and by giving them back time in their day to focus on what matters: their content and their communities.

Today we’re excited to announce we’ve taken two big steps towards achieving that mission.

First, we’ve raised $17M from a group of amazing investors that includes Lightspeed, Initialized, Alexis Ohanian’s Seven Seven Six, Defy, Shrug Capital, Worklife, Todd & Rahul, Ian Borthwick, and many other amazing supporters. We’re using this money to double the size of our engineering team and invest in building more tools and services for creators.

The second announcement is that Phil DeFranco, one of YouTube’s true OGs, has joined our team as our Chief Creator Officer. He’ll help guide our product development and ensure we’re building things creators actually want and need. Here’s what he has to say about joining the team:

The creator space has grown exponentially these past few years. YouTube viewers watch over 1 billion hours of content1. Every. Single. Day. That’s a 4x increase in just 18 months. Twitch viewership doubled in the same period2. TikTok grew by a factor of 3x. That explosive growth is being powered by hundreds of thousands of full-time creators, a number that is growing just as quickly as viewership. Becoming a creator is now the top aspirational career for American kids3. This is just the beginning of the creator-led world.

But being a creator is anything but easy. Not only do you have to keep creating amazing content and engaging with your community, but you're also responsible for figuring out how you'll make money. Most platforms don't pay you by default and even the ones that do don't pay much4. It can be a struggle to keep up with everything, even for folks with big teams behind them. And that's where Fourthwall comes in: we make it easier for creators to earn money from their content.

Fourthwall lets creators set up everything they need for their off-platform presence. You can launch a beautiful homepage and link to all of your content, open a shop, sell products, offer memberships, accept donations, engage superfans, and much more. And you can set it all up on your own fully-branded website that's 100% owned by you, from the domain name to the data.

Sound too good to be true? You can try it for yourself at fourthwall.com (it’s free for creators!). If you have thoughts, feedback, or questions, I’d love to hear from you. I’m always available at will@fourthwall.com, Will.FW#6723, or @dubbaumann.

  1. https://www.wsj.com/articles/youtube-tops-1-billion-hours-of-video-a-day-on-pace-to-eclipse-tv-1488220851
  2. https://www.engadget.com/streamlabs-twitch-viewership-doubled-in-one-year-150003530.html
  3. https://www.prnewswire.com/news-releases/lego-group-kicks-off-global-program-to-inspire-the-next-generation-of-space-explorers-as-nasa-celebrates-50-years-of-moon-landing-300885423.html
  4. https://influencermarketinghub.com/how-much-do-youtubers-make

Design & sell custom products

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Choose from hundreds of premium products you can design and sell instantly
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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.