We're thrilled to announce the launch of a brand new YouTube Merch Shelf (YouTube Product Shelf) integration. While Fourthwall has always supported YouTube Merch Shelf, we invested a ton of time into building the easiest way for YouTube creators to showcase their products, merchandise, and apparel under your YouTube channels via YouTube Studio. We've compared this with other integrations like on Teespring, Spreadshop, and Shopify and are confident that this by far the easiest way to sell ecommerce products online to your audience.

Today’s launch includes the following:

• It’s now 10x easier to connect your Fourthwall site to YouTube
• You can connect multiple YouTube channels to a single Fourthwall shop
• And we highlight every step of Google’s product review process

The result is that you can show off your favorite products on your channel just like YouTuber Philip DeFranco sells hoodies and other apparel underneath each of his videos:

For creators that are eligible to monetize their YouTube account, this is a great way to showcase products with a merchbar.

The easiest way to showcase products from your store on your YouTube account

We’re excited to announce the official launch of our YouTube Merch Shelf app, which you can find under the “Apps” tab of your dashboard

Now with a single 1-click OAuth “Connect” button, you can:

• Connect your YouTube channel with your Fourthwall shop 
• Start YouTube’s ~24h product review process based on Google’s official policies

The goal was to make this 10x easier for creators looking to get started. One click, and then you can manage your Fourthwall shop seamlessly from your Channel Monetization settings. 

Connecting multiple YouTube channels to a single Fourthwall shop

One of the most requested Fourthwall features is the ability to connect multiple YouTube channels to a single site. Today, we’re excited to announce just that! 

This will allow you to showcase all your favorite Fourthwall products directly on ALL of your channels (not just the primary). We want your fans to find their favorite merchandise, products, and digital goods no matter which channel they watch your content on. 

Improved reporting when Google approves/rejects your products

One of the most challenging parts of the YouTube Product Shelf experience is that it’s managed by two internal teams at Google – the Google Merchant Center team and the YouTube team. Combine this with the fact that there are 1000s of reasons that Google may elect to not approve one of your products (e.g. dangerous goods. The result is that many products get rejected in ways that are not always obvious to creators. 

At Fourthwall, we’ve worked directly with Google to improve this experience for all creators. That way you can know when your products are approved (and why):

For rejections, you’ll be able to click into the details and see an explicit reason for why it was not allowed (for example, if you upload a digital product with an image that is too small):

This will ensure that you’re always in control of which Fourthwall products show up on your YouTube channel. 

Note: Each time you change a product, it can take up to 24 hours for Google to complete their review cycle.

How do I become eligible to sell products on YouTube

To promote shirts, hoodies, mugs, or any other product that you sell online on YouTube, you need to meet YouTube's monetization requirements below: 

• You are based in a country/region where the YouTube Partner Program is available and Youtube approved your channel for monetization.
• Your channel has more than 500 subscribers or is an Official Artist Channel.
• Your channel audience is not set as Made for Kids, and your channel does not have a significant number of videos set as made for kids.
• Your channel does not have a significant number of videos that violate our Channel Monetization Policies.
• Your channel has not received any Hate Speech Community Guideline Strikes.

Youtube defines eligibility requirements. Please note that they are subject to change at their own discretion. Please review their latest eligibility requirements or contact your Youtube support representative if you encounter any issues. 

Getting started with getting your shop live on YouTube?

If you're a content creator, sign up for Fourthwall and connect the official Fourthwall YouTube Merch Shelf app in your dashboard.

Be sure to check out our Help Center for a complete walk through of how to add YouTube’s Product Shelf (Merch Shelf) to your YouTube account for your subscribers and viewers. The help center article also reviews requirements related to the YouTube Partner Program for YouTubers that are looking to start their online store.