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Nov 7, 2023
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4
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Fourthwall’s Black Friday + Cyber Monday Master Guide

Our guide to mastering the top 2 ecommerce days of the year
BFCM blog image

Table of Contents

Black Friday and Cyber Monday (BFCM) make up the top 2 ecommerce sales days of the year. These days are coming up fast, so to help you take advantage of these days to grow your community, the Fourthwall team has put together a guide to guarantee success this Black Friday and beyond. 

November calendar
  • Black Friday: Friday, Nov. 24
  • Small Business Saturday: Saturday, Nov. 25
  • Cyber Monday: Monday, Nov. 27

Before launching

Order samples

If you haven’t already, get your sample orders in ASAP! Not only can you use this to see if you like the quality and design, you can also use your samples for promotional purposes. 

If you don't have samples, don't worry! Fourthwall's mockup generator will help you ensure your fans know what they're getting by showcasing the amazing quality on each product listing.

Create promotional content + start promoting

Before you announce your launch, you should plan out your promotional social media posts, videos, etc. You can use this content to post sneak peeks and teasers leading up to your holiday drop. Post about your drop, giving the exact URL, day, and time so that your supporters will be ready and eager to check out your new products. 

Create promo codes and sales

People are looking for the best discounts this season. Black Friday deals are a must. Here are some of our favorite ways to use promotions, plus some examples we love:

  • $-specific - Buy more, save more for the holidays! From Black Friday to Cyber Monday: spend $100, get 20% off. Spend $200, get 30% off.
  • Product-specific - Give fans a discount on specific products. Use code BLACKFRIDAY for 10% off the entire Holiday collection!
  • Time-specific - Use limited time offers to give fans access to incredible deals if they act fast. First 100 orders on Black Friday get 25% off with code TURKEY. Shop opens at 9am PT!
  • Shipping-specific - Offer free shipping on products or over certain dollar amounts. Free shipping in the US for orders over $100!

Set a countdown on your shop

You can enable a countdown on your shop by editing the header. We suggest doing this so that you can share your shop link during promotion, making it easier for supporters to find it and keep track of the launch date. You can give a few of your friends or supporters early access to your site by sharing a temporary passcode you create. 

During your launch

Promote, promote, promote! Generate hype on socials

Make sure everyone knows about your site. Promote across your socials, and encourage friends and loyal supporters to help you with this. This is a great time to post pictures of your samples, showing off the quality of what you’re selling. Eeveenara has done an amazing job at promoting her shop:

Santagato Studios has also found a way to create incredibly unique promotional content on their socials:

For more examples and tips on increasing sales, check out this blog

Kick off your launch with a giveaway (Twitch gifting or giveaway links)

The holiday season is the perfect time to be extra generous towards your community. Enable Twitch Gifting and run a giveaway so someone lucky can win a product from your shop. You can also create giveaway links and share them with some community members. People love seeing that you care, and that might even encourage them to return the favor. 

After launching

Thank your supporters

Personalized thank you videos are guaranteed to make anyone’s day. Give your community some extra love by sending them thank yous after they’ve made purchases. 

Send emails to customers

If videos aren’t your thing, or you prefer email, check out our Klaviyo integration which allows you to email your customers, and even send custom cart abandonment emails. You may also want to reach out to supporters to thank them, or to keep them in mind for future drops.

Continue promoting

Just because Black Friday and Cyber Monday have passed, it doesn’t mean you can’t keep promoting your shop. People that missed out on the great deals may still want a chance to purchase from your site, so keep reminding them that they can. 

That’s a Wrap 🎁

It’s time to get started on your BFCM journey. Our team is looking forward to seeing your shops thrive. These tips are great for the holidays, but they’re also useful all the time. 

If you have any questions, don’t hesitate to reach out at support@fourthwall.com.

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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.