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←  Fourthwall Blog
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Dec 1, 2023
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3
min read

Why and How to Thank Your Customers

Enhancing Community Connections: Sending Thank You Videos to your Supporters
TY video blog image

Table of Contents

When promoting your online shop, two of the most important steps are:

  1. Making sure your audience knows this new project is important to you
  2. Making early buyers feel special

Showing appreciation to your community is a key part of making these early buyers (your superfans!) feel special. Fourthwall allows you to do this by sending Thank You videos to supporters who purchase from your online shop. This feature is a game-changer, especially during the busy ecommerce times. 

Why You Should Send Thank You Videos

Thank you videos lead to:

  • More Buyers: Creators that send TYs see 34% more repeat orders.
  • More Money: This increases the total spent per supporter by over $16
  • Faster Returns: Of fans that receive a TY and make a repeat purchase, over 50% do so within 60d of receiving the TY

To see how effective these can be, check out how Alexis Ohanion sent hundreds of Thank Yous to promote the launch of his new “Los Angeles Golf Club”

1. A Personal Touch & Strengthened Community Bond

In the era of digital communication, personalized messages matter. Sending a Thank You video adds a human element that's often missing in online transactions. It's like handing your supporter a gift in person.

As a creator, your community is what helps you succeed. When you take a moment to send a personalized video, you're not just thanking someone for a purchase; you're acknowledging their support and contribution to your journey. This acknowledgment can turn a one-time buyer into a long-term supporter.

2. Creating Lasting Memories

A Thank You video isn't just a message; it's a keepsake. Supporters can replay it, share it, and remember the moment they felt valued by their favorite creator. These videos can become part of their favorite memories, creating a deeper emotional connection with your brand. A satisfied supporter is more likely to make more purchases in the future after receiving a personalized thank you through Fourthwall. By showing appreciation, you’re not just closing a sale; you're opening the door for future ones. As you enter the New Year, these happy supporters can become advocates for your brand, sharing their positive experience with others.

3. Easy and Effective

With Fourthwall, sending a Thank You video is as easy as a few clicks once you download our mobile app. It’s an efficient yet effective way to show appreciation without adding any stress. The simplicity of the process means you can focus on creating content that resonates with your community, while Fourthwall handles the rest.

How it Works

  1. Supporters can choose to leave a message to you while placing their order
  2. Within the Fourthwall app, go to Contributions > Thank yous. Don't have the app? To download the mobile app, you can just scan the code below, which redirects you to the app marketplace.
  3. You’ll see a list of supporters left to thank. You’ll also be able to see the messages they’ve left you. Select one and click “Start Sending” to record either a video or audio message of 30 seconds or less.

A Small Gesture with Big Impact

It’s always the perfect time to show extra love to your community. A Thank You video through Fourthwall is a simple yet impactful gesture that can transform how your supporters view your brand and deepen their loyalty. So, make the most of this unique opportunity to connect with your community in a meaningful way. Get started today!

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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

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